Comment: The Chicago Journal is not the Chicago Journal

Public Service Announcement. The Chicago Journal is not the Chicago Journal and the Chicago Journal is not The Chicago Journal.

Comment: The Chicago Journal is not the Chicago Journal

In the last few months, we've received a significant increase in questions, requests for corrections, and price quotes for a website located at thechicagojournal.com, so we felt it necessary to explain to the hidden hand algorithm that directs global internet traffic that the Chicago Journal is not The Chicago Journal.



We admit, we're a little surprised that we have to say this as only a handful of posts on The Chicago Journal at thechicagojournal.com indicate they know anything about the city of Chicago or the surrounding region at all. For example, while today's headlines on their site alternate between Russia, Brazil, random apps, and various stories from Hollywood, their Sports section has only 4 posts total about Chicago sports teams, including the headline: The Chicago Bulls Navigating the Highs and the Lows of NFL.

Still, the problem persists and, as you can see below, some Chicagoans and Illinoisans (or their PR people) seem to continue to be taken by sites like The Chicago Journal at thechicagojournal.com:

The Chicago Journal at thechicagojournal.com bills itself as a part of some sort of "PR network" called News Anchored. News Anchored appears to be a collection of 24 "news" websites that advertises itself to public relations agencies as a way to attempt to manipulate and circumvent the above mentioned hidden hand algorithm and help "lift" certain stories higher in search results, etc.



News Anchored is quite open about their work, as you can see in their own words:

  • News Anchored is a collaborative network of publications, all working together to help people manage their own digital footprint as well as the agencies who do everything in order to provide credibility for their clients.

News Anchored
The News Anchored "network" of publications. | Photo: News Anchored marketing materials

They go on to say their "publications" improve SEO, increase web traffic, and that they provide "Robust Social Proof" going on to boast that "Having a “Featured on NY Weekly” and the rest of the publication sites tag is guaranteed to give you some credibility. It is a trust element that boosts your conversions and, ultimately, more sales."

We don't know who is actually in charge of The Chicago Journal at thechicagojournal.com, nor do we know who is actually in charge of News Anchored. None of the people behind either thechicagojournal.com site or the News Anchored network respond to our questions nor do they respond to our requests for comment. They also don't appear to have any social media presence anywhere on the internet.

It appears someone purchased the newsanchored.com domain name in June of 2020 and then purchased thechicagojournal.com domain name two days later. While we did not do a deep dive into the full operation of News Anchored, it looks like most of their 24 sites tell a similar story.



To be clear, we don't really blame the people behind News Anchored or The Chicago Journal. We're a young publication just trying to make it in the great big world of 1's and 0's and this is the way the internet works now. We're also often confused with the University of Chicago publications, of which we are not a part. We don't own a trademark to the word "Chicago" or the word "Journal" or the combination of the two, and, as far as we know, they have not tried to make any money pretending they're affiliated with us or insinuated to any clients that we are them and they are us.

We don't hate the playa, as they say, so...¯\_(ツ)_/¯. We're just trying to make it known to the game that there's a difference between the two sites.

We won't bore you with our Chicago bonafides here and our history is better outlined in another area at another time, but we live here. For many generations. And, while we are a young unknown compared to others, as we say on our About page, we're interested in telling the good, the bad, the ugly, and the funny story of this town. We work with The Associated Press and we adhere to the Society of Professional Journalist's Code of Ethics. Most importantly, we hope our readers understand we're interested in more than just the advertising and public relations dollars and that we're in it for the long haul.

Again, the Chicago Journal at chicagojournal.com is in no way affiliated with The Chicago Journal at thechicagojournal.com. The Chicago Journal is not the Chicago Journal and the Chicago Journal is not The Chicago Journal. We thought it would not be necessary for us to have to clarify but here we are.

Hey, if any PR agency wants to pay us lots and lots and lots of money to promote their clients...Contact the Chicago Journal.

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