Target tries harder

New designs show improvement

08/11/2010 10:00 PM

Editorial

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Tribune architecture critic Blair Kamin recently contrasted Target’s new Wilson Yards outlet with the company’s “standard suburban model — a one-level store surrounded by parking.” The Wilson Yards store, however, as Kamin wrote, is a “compact two stories, with roughly 400 parking spaces tucked underneath.”

The big box store Target plans for the West Loop follows a similar approach. And the new store drawings company representatives debuted last week shows a slowly improving store design. A plaza and public gathering space near Jackson and Aberdeen is included. The Jackson side makes greater use of glass in a larger entryway. There is now a canopy and additional landscaping between Racine and a curb cut. Good moves all.

But about that curb cut on Jackson — Target should get rid of it.

Walking along Jackson without having to worry about the constant ingress and egress of cars will enhance the street’s pedestrian experience. Removing the cut will further demonstrate Target’s commitment to decent urban design.



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By Armando Chacon from West Loop
Posted: 08/14/2010 2:47 PM

I have asked Target in previous meetings and conversations to get rid of the curb cut on Jackson. So far, they have not agreed to it so I will press the issue once more. Seems we agree on your other points as well.