Forget the food

This weekend, it’s about people watching

06/14/2012 4:55 PM

By Bill Motchan

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The holy grail for an ornithologist is the Ivory-billed Woodpecker. For a sea shell collector, it’s a Junonia.

Followers of fleeting fashion trends are currently enamored of “nerd swag.” And you can bet it will be on display at Taste of Randolph.

Alternatively known as “geek swag,” this bizarre mode of dress is identified by a bow tie, bright pastel shirt, high-top sneakers, checked slacks, multicolored socks, and a 70s-era LED calculator watch.

Then, it starts to get weird.

Nerd swag eyewear is basically non-functional eyewear. That means geeky glasses with no lenses. It’s an ironic statement. The ensemble is intended to make the case that “I may dress like a nerd, but I pull it off so well, I look awesome!”

Nerd swag has inexplicably been popularized by NBA players. The West Loop, as we know, is a hotbed of hip. So, if you’re into people-watching, I recommend West Randolph this weekend.

I think there will be bands and food, too.

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